a) Categories of data concerned:
If you are in contact with us due to your business activities, we will use your data to send you general newsletters (product recommendations, information about Becker Metals, promotions, surveys, etc.). Further information on the processing of your personal data based on the existing customer relationship can be found at https://www.kloeckner.com/en/group/data-transparency/.
We offer you individual information tailored to your interests via personalised direct marketing. Target groups are formed and analyses are carried out for this purpose. When forming target groups, different groups of people are first defined as part of each e-mail campaign, who are to be addressed with regard to the special offers, events and trade fairs as well as products and services to be offered. The target groups are then allocated. The personal data is analysed individually for you as a person. On the basis of this analysis, an automated processing process is used for each email campaign to decide which target group you are assigned to and which special offers, events and trade fairs as well as products and services are offered to you. During the analysis, we create a profile of you and your company that examines and evaluates the personal data listed below with regard to your previous behaviour as a customer and the behaviour of your company. This allows us to derive preferences for products, the time of purchase and other behaviour-relevant statements. Taking into account further statistical empirical values, Becker draws conclusions about your probable future behaviour and calculates probability values regarding my affinity for certain special offers, events and trade fairs as well as products and services.
This data includes, for example, title; first name and surname; email address; company name, address, customer number, your language; purchasing behaviour and purchasing history (online/offline), as well as services activated for you and used by you; your communication and interaction behaviour in advertising measures, information about my customer advisors and the sales organisation at Becker.
b) Processing purposes, legal basis and, if applicable, legitimate interests:
We process this data for general newsletters as part of our business activities on the basis of Art. 6 (1) f) GDPR and our legitimate interest in promoting sales through promotional communication.
If you have given us your consent in accordance with Art. 6 (1) a) GDPR for personalised direct marketing, we will process your data in order to send you newsletters tailored to your interests and to use your data for target group formation and allocation. In addition, we process your personal data in the event of consent for the purpose of proving your consent on the basis of Art. 6 para. 1 lit. c) in conjunction with Art. 5 para. 1 lit. a), para. 2, Art. 7 para. 1 GDPR.
YOU MAY WITHDRAW YOUR CONSENT AT ANY TIME, IN TOTAL OR WITH REGARD TO INDIVIDUAL PURPOSES OF THE PROCESSING, IN EACH CASE WITH EFFECT FOR THE FUTURE, WITHOUT AFFECTING THE LAWFULNESS OF THE PROCESSING CARRIED OUT ON THE BASIS OF THE CONSENT UNTIL THE REVOCATION. You can declare your cancellation, for example, by clicking on the unsubscribe link in each newsletter or by making the appropriate settings in the Preference Center.
c) Duration of data storage:
We delete from the general newsletters after expiry of the relevant statutory retention periods and, in the case of individualised newsletters based on your consent, after you withdraw your consent. Notwithstanding this, we will delete information to prove your consent 3 years after the end of the year in which you have withdrawn your consent or in which it has expired.
d) Need for your cooperation in data collection/consequences of refusal:
Unless otherwise stated, the provision of personal data is necessary for the business relationship. If data is required, failure to provide it will mean that the service in question cannot be provided. Otherwise, failure to provide the data may mean that we are unable to provide our services in the same form and quality.